A Fuzzy Hybrid Approach to The Marketplace Seller Selection Problem in E-Commerce

Considering today's conditions and the sudden emergence of an epidemic disease, internet commerce has necessarily increased. This situation led to diversification vendors increase in their number different sectors. The sellers made it difficult for customers decide which product buy from seller how. For this reason, marketplace sites were examined most important criteria affecting preferences determined. Most these are based on linguistic terms that decision makers can express using fuzzy expressions. In study, vendor selection problem is solved a hybrid model by combining Fuzzy Analytical Hierarchy Process Hierarchical TOPSIS methods. ratings, customer comments opinions experts field taken. Three main seventeen sub-criteria determined applied Hybrid Approach. According results method, effective criterion was found be general characteristics with weight 0.68. Ease communication obtained sub-criterion 0.30. Thus, as result analyzes made, concluded attach more importance after-sales than other criteria. proposed been successfully Turkey.